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Nearly Two-Thirds Abandon New Year’s Savings Goals By February — 3 Tips On How To Stick To Them

Nearly Two-Thirds Abandon New Year’s Savings Goals By February — 3 Tips On How To Stick To Them

Making New Year’s resolutions is easy enough, but sticking to them? Not so much. That’s especially true of savings goals. 

Nearly two-thirds (63%) of Americans abandon their New Year’s goals by February, according to a study published by the Open Journal of Social Sciences. This means most Americans have likely already scrapped their 2025 savings goals

There are numerous reasons people give up on New Year’s goals, and many have to do with unreasonable expectations. Research from The Ohio State University’s Fisher College of Business identified the following four key reasons people often fail at New Year’s resolutions: 

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